11 Dec 2014

PInk Outreach in support fighting Alopecia.

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Alopecia is an autoimmune disorder that attacks hair growth. It can affect just the scalp, or the entire body including eyebrows and eyelashes. Anyone – men, woman and children can experience Alopecia. Majority of people with Alopecia will lose their hair within a very short time frame causing a devastating image change. Read more

06 Dec 2014

CELEBRATE CHRISTMAS IN SPIRIT – GIFT GUIDE IDEAS…

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Shopping for Christmas presents is always tough – especially if you have a big family & circle of friends.
If you know what your loved ones want – it is quite easy – but if you feel like you are out of creative thinking, then getting a nice bottle of fine spirit might be a great idea!
These top liquors will definitely upgrade their drinking habits this holiday season:-)

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05 Dec 2014

Exclusive interview with Dean Davidson by Ania Basak.

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05 Dec 2014

EllaBella Maternity Boutique featured by Fashion Calgary.

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29 Nov 2014

GET READY FOR WINTER SEASON WITH ICEBREAKER.

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We are clearly approaching cold season and especially in Alberta – we might need something extra warm!!

If you haven’t had a chance to hear about Icebreaker – you definitely should explore that brand!

Icebreaker is the New Zealand brand that pioneered in merino wool apparel for the outdoor industry.

The line includes underwear, mid layer and base layer garments, outerwear, socks and accessories for men, women and children. Read more

23 Nov 2014

“Traceable”- Exclusive interview with Leonardo Bonanni

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A documentary made to encourage us to think about where our clothes come from.

November 22nd – The premiere of Canadian made documentary, Traceable, was shown last night at the Mardaloop Justice Film Festival, and despite a title that doesn’t exactly ring “fashion”, this short film centres around the clothing industry.

The term traceability means to be able to track exactly where a product comes from, who made it and when — something very few consumers ever consider. It is this very disconnection that inspired young Canadian designer, Laura Siegel, to enter the fashion industry and start a new way of working with suppliers and distributers. Read more

19 Nov 2014

HIGH FASHION BRAND STORIES

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How the luxury retail market is blurring the line between short films and advertisements.

Hate them for their pretentious and unattainable extravagance. Love them for their remarkable branding strategies. High fashion advertising is here to stay. In fact, it appears this industry’s unique style of branding is only getting more popular and powerful.

Most people don’t have an opinion of the ads they see, because they’re too busy trying to avoid them. That’s fair. But what happens when a brand has the budget to produce an ad so powerful it makes you feel and believe it’s a short film?

The reality is very few marketing departments can afford to do this. However, brands like Burberry, Chanel, Doir, Louis Vuitton – the list goes on – do. Read more

13 Nov 2014

PERSONAL STYLING SESSION WITH CHEF ANDRE CARTHEN!!!

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10 Nov 2014

A NIGHT TO REMEMBER WITH FASHION CALGARY

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The band finishes up sound check as the energy in the room mounts and Calgarians dressed to the nines slowly drift into the Jack Singer Concert Hall. The third annual Fashion Calgary Portrait Campaign is about to begin.

 The crowd multiplies as soft jazz and the chatter of patrons and guests mingling with champagne flutes in hand fill every corner and crevasse of the glowing lobby.

 The event begins and within minutes exudes remarkable success. Tonight is all about celebrating Calgary’s unique art and fashion scene. Read more

04 Nov 2014

Fashion Calgary Portrait Campaign 2014 Gala

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